This project marked a major milestone for The Bay in Omaha. We announced and broke ground on a new youth center in the Benson neighborhood as part of a $20+ million investment, with the facility expected to open in early 2027.

I led communications and event coordination for the announcement. I wrote an embargoed press release and media invite, oversaw run of show, coordinated guest speakers, and ensured youth voice and representation were central. I also planned our owned content coverage with scheduled social posts and day of capture.

For earned media, I worked directly with reporters to shape two complementary story angles. One outlet focused on the building details and what is coming to the space. Another focused on the youth we serve and why this building matters to them.

I also provided the media with pre-approved photo and video assets that my team captured. This helps us further guide story direction, and provides flexibility for the reporters.