Not every strong story starts with a press office or a formal organization. These projects show how I spot (or create) a hook, package it clearly, and generate earned media by making it easy for audiences and journalists to care.

…it also shows that I know how to have fun!

Crowd Sourcing for Good

Here is a set of community driven storytelling projects designed to rally attention and support around real people and local programs. I built the narrative, created the assets, and worked with outlets to place stories in ways that respected the subjects and served the audience.

KETV story on how we raised money for a broke college student to buy a car

Benson Baseball

How my friends and I raised money to help Benson High rebuild its baseball program.

Viral Ford Taurus Commercial

A short, high concept video and listing created to sell a used car that turned into a national earned media moment. I created the concept, produced the video, and managed the attention when it hit. Coverage included trade publications, viral blogs, radio interviews, and a narrowly-missed opportunity to appear on Ellen.

ABC News
Car Throttle
Daily Mail
Fast Company
Gizmodo
Jalopnik
New York Daily News
Road and Track
The Verge

Bring Back the Astro

In 2020, my friend Brian and I campaigned General Motors to begin building the Chevy Astro van again. It was a guerrilla marketing campaign born out of our shared love for a specific 1999 Astro van that I purchased years earlier, turned into a camper, and traveled the midwest in before ultimately selling it to Brian who made some all-wheel-drive memories of his own in it.

Brian and I spent several months growing a community on Instagram through audience-centered storytelling, before officially launching our campaign, which led to coverage in Car and Driver, GM Authority, WOWT, and others.

bringbacktheastro.com
change.org petition
@bringbacktheastro on Instagram
open letter to GM CEO Mary Barra